Take Control of the Digital Disruption Around You

We help pharmaceutical firms differentiate through customer experience powered by digital excellence.

Learn How To Create Successful Customer Experiences With The CXQ®

Time-pressured physicians can only do so much. Inundated with meeting requests, information, and other “updates” from pharma companies, physicians must make hard choices about which firms they will give their time to. As a result, any interaction that a pharma firm has with a busy physician becomes a crucial moment of truth; the company must take advantage of the opportunity to impress a customer with its latest data and services. But how do physicians choose which requests to accept, and how useful do they find these interactions? To gain insight into these questions, we surveyed more than 3000 HCPs across the United States and Europe to review their most recent interactions with pharmaceutical companies.
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Years of experience helping leaders transform digital excellence and customer experiences


Pharmaceutical firms digital operations and capabilities analysed to generate insights and best practices


Physician interactions analysed and benchmarked using our proprietary CXQ® methodology

How we Help

We help pharmaceutical firms differentiate through customer experience powered by digital excellence.

As a specialist consulting firm, we use fact-based insights from carefully crafted research, peer networking for executives in digital or related areas, assessments, benchmarks, and bespoke consulting projects to address digital excellence transformation in the pharmaceutical industry.

Our Services

I’ve worked with the DT team across digital initiatives of all sizes. I find them extremely knowledgeable and passionate about customer experience in the digital space. I think they’re one of the key thinkers in the pharmaceutical industry on this subject.

Global Head, Digital Transformation

Our Difference


Years of focus on and dedication to digital transformation in pharma gives us access to the opinions and insights of the industry’s most knowledgeable and experienced professionals regardless of background, seniority, or remit. We always share our findings with the community, and they drive our solutions and consulting engagements.


We’ve been digital transformation leaders in pharma ourselves, which means that we understand the practical effect our advice has on your day-to-day activities. Our experience and focus enables us to offer you simplicity; our solutions all make it easier for you to manage complexity. This gives you access to experts who understand your business and have tackled similar challenges.


Only trustworthy data that meets your needs can help you move forward. Our rigorous research process and proprietary consulting methodologies ensure that you have access to objective information from an independent source. The result: you can trust our forward-thinking insights and recommendations to help you make the right decisions.

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